Caribou Is Most Craveable
Coffee gets us going in the morning and there are endless options to choose from.
Technomic recently polled consumers on which chains offer the most craveable coffee and a surprising brand claimed the title. Caribou Coffee earned first place in the poll’s top 10 list, beating out bigger brands like Starbucks and Tim Hortons.
Thirty-six percent of participants voted Caribou the most craveable coffee.
The brand is owned by Panera Bread’s parent company. Consumers told researchers, “the coffee tastes better in general” and “the taste of the beans” also earned major praise.
Many specifically mentioned the brand’s unique seasonal drinks as well. Peet’s Coffee was second and missed out on the top spot by just .9 percent.
Starbucks rounded out the top three, collecting 29.4% of the most craveable votes.