Clothing Company Fined $3.7 Million For Claiming Its Clothes Could Repel COVID-19

An Australian company has been ordered to pay a hefty fine for claiming that its ‘anti-virus activewear’ could ‘repel’ COVID-19.

In an ad campaign last summer, clothing maker Lorna Jane claimed its special ‘LJ Shield’ sprtold customersay “eliminated the possibility of spreading any deadly viruses”.

One ad even said “Cure for the spread of COVID-19? Lorna Jane thinks so”.

But a court ruled there was no scientific evidence backing up Lorna Jane’s claim, and ordered the company to pay a $3.7 million fine.

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