Well, we can stop saying, “It’s five o’clock somewhere.” Because a LOT of us think it’s okay to drink EARLIER than that. At least on weekends . . .
More than 2,500 Americans were asked how early is TOO early to enjoy your first adult beverage on non-workdays. And only 23% said we should wait until 5:00 P.M. or later.
16% said it’s okay to start drinking at NOON. And 10% said that TEN IN THE MORNING or earlier is fine. Another 8% said 11:00 A.M. . . . and 26% said sometime between one and four o’clock.
Men are almost twice as likely to think morning drinking is okay on the weekend. And a lot of people in their twenties also agreed with that.
Overall, most people described themselves as “social,” “weekend,” or “special occasion” drinkers. Over a third said they don’t drink at all.
3% said they enjoy a drink at every opportunity . . . and only 5% of us drink every day.