More People Watched Streaming Than Cable for First Time Ever, Nielsen Says

According to Nielsen, more people watched streaming TV than cable in the month of July.

Streaming TV saw a 34.8% share of total TV consumption. Cable saw 34.4% share Broadcast saw 21.6% share.

This is not the first time streaming beat out broadcast but it is the first time it beat out cable.

Streaming’s share of TV viewing beat cable in July in a symbolic milestone for the changing entertainment industry.https://t.co/PKpAotDTjS

— Los Angeles Times (@latimes) August 18, 2022