Source: YouTube

When creators of the Netflix docuseries Quarterback selected three NFL playmakers to shadow for the 2022-23 season, they couldn’t possibly be certain that one, Kansas City Chiefs’ Patrick Mahomes, would go on to win the Super Bowl; another, the Minnesota Vikings’ Kirk Cousins, would have the season of his life; and the third, the Atlanta Falcons’ Marcus Mariota, would be benched, adding a poignant undertone to balance out the triumphalism.

Both narratively and financially, Netflix’s bet on these three quarterbacks came off nicely.

According to Nielsen, the series placed third among original streaming programs (and fifth among all titles) for its first week with 3.3 million views and 21.4 million hours seen, according the streamer, demonstrating Netflix’s ability to compete in the sports market even without live rights. The quarterbacks themselves have acknowledged their happiness with the outcome.

However, despite the popularity of the eight-episode series and the backing of its stars, the show’s producers, Peyton Manning’s Omaha Productions in collaboration with NFL Films, have had difficulty recruiting additional quarterbacks for the second iteration before the league’s regular season begins on September 7. When contacted by phone in late August, Manning said that the principals’ finalization date was “approaching very soon.Ā  He said, “Iā€™d love for someone to call us back and say, ‘I want to do it.’ I had three starting quarterbacks tell me no yesterday, so Iā€™m swallowing my pride.”

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