New Year, New BK: Burger King Rolls Out Its First Rebrand In 20+ Years
Burger King is making a fresh start in the new year. The fast-food chain has launched its first rebrand in more than 20 years.
The company is unveiling new logos, colors, fonts, uniforms, even packaging. BK released a statement saying in part, “We wanted to use design to get people to crave our food.”
out with the old, in with a new classic #NewProfilePic pic.twitter.com/y2eRT9qqO6
out with the old, in with a new classic #NewProfilePic pic.twitter.com/y2eRT9qqO6
— Burger King (@BurgerKing) January 7, 2021
— Burger King (@BurgerKing) January 7, 2021
People will also notice changes to the menus, signage, social media accounts, and restaurant merch.
The company’s first full rebrand in 20 years includes a reinvented logo and new uniforms. https://t.co/FcouIwdXua
— HYPEBEAST (@HYPEBEAST) January 8, 2021
