New Year, New BK: Burger King Rolls Out Its First Rebrand In 20+ Years

Burger King is making a fresh start in the new year. The fast-food chain has launched its first rebrand in more than 20 years.

The company is unveiling new logos, colors, fonts, uniforms, even packaging. BK released a statement saying in part, “We wanted to use design to get people to crave our food.”

out with the old, in with a new classic #NewProfilePic

— Burger King (@BurgerKing) January 7, 2021

People will also notice changes to the menus, signage, social media accounts, and restaurant merch.

The company’s first full rebrand in 20 years includes a reinvented logo and new uniforms.

— HYPEBEAST (@HYPEBEAST) January 8, 2021

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