Google Trends just put out a bunch of stats showing that the ’90s have officially overtaken the ’80s as the decade we’re most nostalgic about right now.
They looked at how many people have been googling different decades over the past year . . . from the 1960s through the 2000s. And the ’90s are #1.
Searches for ’90s stuff represent 31% of all decade-related searches. The ’80s are next at 29% . . . then the ’70s with 19% . . . the ’60s with just under 12% . . . and the 2000s with less than 10%. (Here’s a pie chart.)
Searches for the phrase “90s outfit” hit an all-time high this month. So did searches four these four ’90s items: Crop tops . . . sweater vests . . . platform shoes . . . and anything “preppy.” (Here are graphs for all four.)
’90s jeans are getting trendy again too. Searches for “wide leg jeans,” “Mom jeans,” and “low rise jeans” are all up.
Searches for “90s hip hop songs” are also up 400% in the past month. And a ton of people are searching for “90s Halloween costumes” this year.