Twitter Loses 50 Of Top 100 Advertisers
LONDON, ENGLAND – NOVEMBER 07: In this photo illustration, The Twitter logo is displayed on a mobile device as the company announced it’s initial public offering and debut on the New York Stock Exchange on November 7, 2013 in London, England. Twitter went public on the NYSE opening at USD 26 per share, valuing the company’s worth at an estimated USD 18 billion. (Photo by Bethany Clarke/Getty Images)
Half of Twitter’s top 100 advertisers are no longer advertising on the website.
A report from Media Matters for America claims the 50 lost advertisers have spent almost two billion dollars on Twitter ads since 2020 and more than 750 million in 2022 alone.
Seven additional advertisers, which have paid Twitter more than 255 million since 2020, have slowed their advertising to almost nothing.
Half of Twitter’s top 100 advertisers appear to no longer be running ads on the website, according to a new report. Collectively, the advertisers have spent more than $750 million in 2022 alone.https://t.co/TVJj5Id0if
— NPR (@NPR) November 25, 2022
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