Southwest Airlines is offering 25,000 frequent-flyer points to passengers affected by its wave of holiday flight cancellations to improve their image of the airline.

The airline claims the points are equivalent to more than $300 in airfare. CEO Bob Jordan released an apology saying, “I know that no amount of apologies can undo your experience.”

He noted that the airline is moving “with great urgency” to resolve claims for reimbursement of expenses suffered by stranded passengers, process refunds, and return missing bags.

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