Super Bowl Halftime Show: Apple Music Named Presenting Sponsor of NFL Event

Apple Music has been named as the new presenting sponsor for the Super Bowl Halftime Show, according to the NFL.

Apple Music replaces Pepsi, which ended its 10-year Halftime Show partnership with the NFL this year.

Pepsi’s Halftime Show events were headlined by Beyoncé, Katy Perry, Bruno Mars, Lady Gaga, Coldplay, Justin Timberlake, Maroon 5, Shakira and Jennifer Lopez, the Weeknd, and finally, this year’s Emmy-winning Dr. Dre, Snoop Dogg, Mary J. Blige, and Kendrick Lamar event.