Ten Percent Of Small Businesses That Use TikTok Go Viral

Most small businesses now use TikTok for marketing.

A new survey by Capterra found that 78% of those who use it have also seen a positive return on investment from the platform.

At least one in 10 small businesses using the app have gone viral. Experts say this level of exposure could indicate TikTok is a more beneficial playing field for small and mid-sized businesses compared to other digital platforms, like Google and Meta.

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