McDonald’s Dead Last In Customer Loyalty
BATH, ENGLAND – FEBRUARY 19: A branch of McDonald’s is pictured on February 19, 2018 in Bath, England. The number of takeaway restaurants has increased significantly in the last few years and this has raised concerns that this can lead to over-consumption in cheap, unhealthy high-fat nutrient-poor food and drink leading to higher body weight and greater risk of obesity. (Photo by Matt Cardy/Getty Images)
McDonald’s may be the world’s biggest fast-food restaurant chain, but new research claims its customers aren’t very loyal.
Market Force surveyed over 5,000 North American consumers on their fast food and found that McDonald’s ranked dead last in terms of customer loyalty.
Chick-fil-A was number one in customer loyalty, followed close behind by West Coast fast food pillar In-N-Out.
Papa Murphy’s, Jersey Mike’s, and Raising Cane’s rounded out the loyalty top five, respectively.
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